Swizzels are one of the longest running sweet factories in the world. Alfred and Maurice Matlow launched Matlow Bros. Ltd making jelly sweets in a small factory in London. They have been making sweets since 1928 and still continue inventing to this day. Swizzels is best known as the inventors of Love Hearts, Fizzers and double lollies which have all been enjoyed for generations around the world. But Swizzels haven’t stopped there! The talented inventors at the Derbyshire factory are still creating brand new jellies, chews, lollies and other sweets for you to enjoy and share.