Fisherman’s Friend
In 1865 the new town of Fleetwood in Lancashire, on the north west coast of England, was a thriving community and very much the center of the British fishing industry.
Fishermen from the region used to depart on long voyages from Fleetwood into the hostile and unwelcoming conditions of the North Sea and Arctic Circle.
These conditions were tough on the body and spirit. You had to be strong to do this job! The fishermen would suffer from coughs, colds and bronchial problems from prolonged exposure to the freezing cold and wet conditions.
One of the first residents of Fleetwood was a young pharmacist by the name of James Lofthouse. Amongst the many effective treatments and remedies that Mr. Lofthouse prepared was an extremely strong liquid, containing menthol and eucalyptus, which would help to relieve the symptoms and problems experience by the fishermen whilst on their many fishing expeditions.
The liquid was packed in glass bottles, which did not travel well on the rough seas. So, to make it easier to transport, Mr Lofthouse made the liquid into small lozenges which were much favored by the local fishermen who returned time and time again for their favorite remedy and soon came to know these lozenges as their „friends“ and would not leave the shore without them. It was, therefore, these first customers that gave us the name Fisherman‘s Friend.
Visitors from industrial areas close to Fleetwood soon discovered the effectiveness of the lozenges and news began to spread throughout the local county and demand Mr Lofthouse‘s Original Extra Strong lozenges began to grow.
The enormous popularity and success of Fisherman‘s Friend has driven continued growth since the first overseas exports in 1974. Fisherman‘s Friend is now available in over 100 countries around the world.
The company remains family owned and fiercely ambitious to ensure that the future success of Fisherman‘s Friend is as glorious as the past. Commitment to product quality and dynamic management is of paramount importance whilst pioneering new markets and exploring opportunities in existing markets is the formula for continued success.
